According to AT&T it’s not complicated bigger is better. But is it really? The funny thing about us humans is that if we can hang a number on it, then some how we conclude that bigger is better. But is this frame of reference always accurate. A few thoughts:
A few things to make you go…hmm!
- Jesus only had 12.
- I’ve worked for 3 of the biggest companies on the planet and 3 times I’ve showed up to work to find out my entire department or division was sold or just gotten rid of. Big did not work for me in those instances.
- Small companies are far more nimble than their larger competitors, and often this works out to be an advantage.
- Goliath was bigger than David and you know how that ended.
- The American army was bigger than the Vietnamese army and look how that turned out.
- Question: are 5,000 Twitter followers who don’t amplify your message really better than 100 that relentlessly spread the word about you and are willing buy almost anything you produce?
- More than 90% of American businesses are classified as small businesses (clearly small business is good for America).
- If you get a traffic fine do you want a bigger one?
This misguided idea that bigger is always better is one of the subjects of Malcolm Gladwells latest book aptly called David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. As usual it’s an excellent read.