fbpx
Select Page

Brand Marketing – 11 Key Questions To Help Define Your Brand

Every organization needs to define and differentiate itself (even the one gal agency, or the neighborhood bakery).  The thing to keep in mind is that your brand is defined by experiences and perceptions, which now primarily happen on the web.  So share your stories through your website, social media activity, and public relations.

Your brand is the foundation upon which your entire organization, and all your marketing efforts are built.  Below are a few questions I use with clients when helping them figure out marketing strategies.

  1. Who are we (no fluff please, and in less than 160 characters)?
  2. What are the three greatest strengths/weakness of our brand?
  3. What are our greatest opportunities for growth?
  4. What keywords would people type into a search engine to find our organization/products/services?
  5. Who are our buyer personas?
  6. What makes us different?
  7. How do we express that differentiation in words, images, and actions?
  8. What’s your moat, or sustainable competitive advantage? (Warren Buffet popularized the phrase moat)
  9. What added value (i.e. expertise, resources, guidance, tools) can we bring to our audiences?
  10. What are we doing to innovate and move our industry forward?
  11. Why do customers initially buy from us (acquisition)? What keeps them coming back (retention)?

Free Resource

Jumpstart your personal brand business! 

rodney goldston personal branding ebook

Strategy #1: "Never argue with STUPID people. They'll drag you down to their level and beat you with experience." -Mark Twain

You're just a few simple steps away from discovering 7 powerful strategies that will ignite your creativity, and thinking so you can grow your personal brand.

Download my free ebook now to JUMPSTART your personal brand business.

You May Also Like

Thermometer or Thermostat

A thermometer is a reflection of the climate around you, while a thermostat sets the climate. As you go out into the...

Marketing vs Advertising

Marketing vs Advertising

Advertising can be traced all the way back to ancient civilizations when Egyptians used papyrus to make sales messages...