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RULE #1

Never argue with STUPID PEOPLE!

They’ll drag you down to their level and beat you with their experience.

personal branding tips ebook by rodney goldston

Me To

I was shopping for batteries yesterday and thought this was interesting regarding Rayovac’s branding strategy.

marketing branding

Me too, comparing your brand to the competition, or we do the same only cheaper  are all poor options for a branding strategy.

Small companies often make the mistake of trying to do it cheaper than the big guy.  The danger in this is that the big guy can almost always do it cheaper.  The reality is that someone has to be the most expensive, have the most profit built into a product or service.  Why can’t it be you?

In every market there are people willing to pay more, to buy the most expensive thing.  The key is to figure out how to frame your story in a way that appeals to that segment of buyers.  A Porsche Cayenne and a Volkswagen Touareg are essentially the same vehicles.  But the buyers of each brand tell themselves completely different stories about why they buy what they buy.

The key is to figure out what your customer is really shopping for. Don’t except value as a final answer, dig deeper.

There’s nothing wrong with being the low cost provider, if that’s your strategy.  The problem is that most businesses end up there by mistake.
Cover Photo Credit: kungfubacklinks via Compfight cc

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rodney goldston personal branding ebook

Strategy #1: "Never argue with STUPID people. They'll drag you down to their level and beat you with experience." -Mark Twain

You're just a few simple steps away from discovering 7 powerful strategies that will ignite your creativity, and thinking so you can grow your personal brand.

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