Instead of asking yourself what you can offer the world, ask yourself:
- What can I offer the people who like hot sauce, or
- What can I offer the people with really long beards, or
- What can I offer the people with this skin color, who do this thing, or that thing
Here’s the point if you’re trying to serve everyone you’ll likely end up serving no one. In a connected economy it’s about learning to serve small groups of people. The people on the edges, the fringes, the weird folks, or the freaks.