fbpx
Select Page

What Can You Offer

Last updated Nov 21, 2014

Instead of asking yourself what you can offer the world, ask yourself:

  • What can I offer the people who like hot sauce, or
  • What can I offer the people with really long beards, or
  • What can I offer the people with this skin color, who do this thing, or that thing

Here’s the point if you’re trying to serve everyone you’ll likely end up serving no one.  In a connected economy it’s about learning to serve small groups of people.  The people on the edges, the fringes, the weird folks, or the freaks.

You May Also Like

Thermometer or Thermostat

A thermometer is a reflection of the climate around you, while a thermostat sets the climate. As you go out into the...

Marketing vs Advertising

Marketing vs Advertising

Advertising can be traced all the way back to ancient civilizations when Egyptians used papyrus to make sales messages...

Share This

Share This

Share this post with your friends!