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Do No Harm

Like medical students, what if marketing students were required upon graduation to make a declaration to do no harm.  Do you think we would have less pitching of: sugary cereals and junk food to kids, cigarettes and alcohol to ethnic minorities, confusing and...

Where Are You Going

If your organization doesn’t know where it’s going, it’s going to be difficult to get there. Ensure you arrive at the desired place by setting specific objectives, and ensuring the objectives are understood.

Thermometer or Thermostat

A thermometer is a reflection of the climate around you, while a thermostat sets the climate. As you go out into the world today you have a choice to make.  Will you be a thermometer, or a thermostat.  The tricky thing is that we need both, but you can’t be...
Marketing vs Advertising

Marketing vs Advertising

Advertising can be traced all the way back to ancient civilizations when Egyptians used papyrus to make sales messages and wall posters. Marketing vs advertising: Today advertising conjures up images of TV shows like Mad Men, and Super Bowl ads, while some think of...