Do No Harm

Like medical students, what if marketing students were required upon graduation to make a declaration to do no harm.  Do you think we would have less pitching of: sugary cereals and junk food to kids, cigarettes and alcohol to ethnic minorities, confusing and...

Where Are You Going

If your organization doesn’t know where it’s going, it’s going to be difficult to get there. Ensure you arrive at the desired place by setting specific objectives, and ensuring the objectives are understood.