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Best Marketing Books for Beginners

Best Marketing Books for Beginners

5 Books To Help Take The Beginner Marketer Form Zero To Superhero There are hundreds—if not thousands—of books on marketing, business development, personal development, and success. It’s likely you’ve heard of many of them, whether you read about them here on this...
Scarcity Drives Value

Scarcity Drives Value

If you’re attempting to sell something to someone you need to find out what’s scarce.  Most people think it’s money but that’s seldom what’s really in short supply. Planning a trek to the top of the world? There’s not much heat up...
Economize Where You Can

Economize Where You Can

Economics is the science of managing scarce resources.  When you come to realize that people who trust you, who want to hear from you, who will collaborate with you, and who will support you are scarce resources you’ll economize where you can....
The Free Frenzy

The Free Frenzy

The free sample carts at Costco often cause a frenzy.  People cut the lines, adults grab the last free ice cream sample before children can get them, and brawls even break out from time to time.  That’s because free has a way of debasing us. Free scales at...
Take Stock

Take Stock

To take stock (of something) is to think carefully about a situation or event and form an opinion about it, so that you can decide what to do.  New years resolutions seldom last past a solid punch in the nose from reality, but here are just a few things worth taking...