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Where Are You Going

If your organization doesn’t know where it’s going, it’s going to be difficult to get there. Ensure you arrive at the desired place by setting specific objectives, and ensuring the objectives are understood.

Thermometer or Thermostat

A thermometer is a reflection of the climate around you, while a thermostat sets the climate. As you go out into the world today you have a choice to make.  Will you be a thermometer, or a thermostat.  The tricky thing is that we need both, but you can’t be...
Marketing vs Advertising

Marketing vs Advertising

Advertising can be traced all the way back to ancient civilizations when Egyptians used papyrus to make sales messages and wall posters. Marketing vs advertising: Today advertising conjures up images of TV shows like Mad Men, and Super Bowl ads, while some think of...
How Much Should You Pay For a Logo?

How Much Should You Pay For a Logo?

Wondering how much you should pay for a logo? Here’s some food for thought. Between 1886 and today five companies have dreamed up some of the worlds most powerful logos.  These logos are so powerful just mentioning the word logo you likely see these company...