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Thermometer or Thermostat

A thermometer is a reflection of the climate around you, while a thermostat sets the climate. As you go out into the world today you have a choice to make.  Will you be a thermometer, or a thermostat.  The tricky thing is that we need both, but you can’t be...
Marketing vs Advertising

Marketing vs Advertising

Advertising can be traced all the way back to ancient civilizations when Egyptians used papyrus to make sales messages and wall posters. Marketing vs advertising: Today advertising conjures up images of TV shows like Mad Men, and Super Bowl ads, while some think of...
How Much Should You Pay For a Logo?

How Much Should You Pay For a Logo?

Wondering how much you should pay for a logo? Here’s some food for thought. Between 1886 and today five companies have dreamed up some of the worlds most powerful logos.  These logos are so powerful just mentioning the word logo you likely see these company...
Gifts As a Marketing Strategy

Gifts As a Marketing Strategy

Marketing is the generous act of helping others accomplish their goals. Thinking of #marketing this way we realize we all have the responsibility to be marketers. When we view marketing as something we do with others and not to them we open ourselves up for the...
Best Marketing Books for Beginners

Best Marketing Books for Beginners

5 Books To Help Take The Beginner Marketer Form Zero To Superhero There are hundreds—if not thousands—of books on marketing, business development, personal development, and success. It’s likely you’ve heard of many of them, whether you read about them here on this...
Scarcity Drives Value

Scarcity Drives Value

If you’re attempting to sell something to someone you need to find out what’s scarce.  Most people think it’s money but that’s seldom what’s really in short supply. Planning a trek to the top of the world? There’s not much heat up...