by Rodney Goldston | Feb 6, 2021 | Marketing
The free sample carts at Costco often cause a frenzy. People cut the lines, adults grab the last free ice cream sample before children can get them, and brawls even break out from time to time. That’s because free has a way of debasing us. Free scales at...
by Rodney Goldston | Feb 3, 2021 | Marketing
I’ve run this blog on a self-hosted platform using WordPress for more than a decade now. It’s read all over the world. And as Stephen Biko once said…”I write what I like”. It’s mine, backed up daily, and nobody can censor me. One...
by Rodney Goldston | Jan 1, 2021 | Marketing
To take stock (of something) is to think carefully about a situation or event and form an opinion about it, so that you can decide what to do. New years resolutions seldom last past a solid punch in the nose from reality, but here are just a few things worth taking...
by Rodney Goldston | Sep 3, 2020 | Marketing
Often overlooked in marketing decisions (especially by smaller brands) is the aspect of who’s got the power. Think about marketing messages from Allstate Insurance. What it doesn’t say is pay us lots of money, for years and years and perhaps we’ll...
by Rodney Goldston | Sep 2, 2020 | Marketing
Marketing is confusing because there’s two kinds. There’s the kind you hate. The popups (I especially hate these), spam (these 2), private data tracking, interruptions, price gauging, overhyped and under-designed type that far too many people specialize...
by Rodney Goldston | Jun 7, 2020 | Marketing, Productivity
How To Become Like Water Water has many, many positive virtues. Bruce Lee famously said “be like water my friend” and the Tao and the Hebrew Christian text reference water over and over again. So in todays video (scroll to bottom to watch the video) we’re...
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