by Rodney Goldston | Feb 8, 2021 | Marketing
If you’re attempting to sell something to someone you need to find out what’s scarce. Most people think it’s money but that’s seldom what’s really in short supply. Planning a trek to the top of the world? There’s not much heat up...
by Rodney Goldston | Feb 6, 2021 | Marketing
Economics is the science of managing scarce resources. When you come to realize that people who trust you, who want to hear from you, who will collaborate with you, and who will support you are scarce resources you’ll economize where you can....
by Rodney Goldston | Feb 6, 2021 | Marketing
The free sample carts at Costco often cause a frenzy. People cut the lines, adults grab the last free ice cream sample before children can get them, and brawls even break out from time to time. That’s because free has a way of debasing us. Free scales at...
by Rodney Goldston | Feb 3, 2021 | Marketing
I’ve run this blog on a self-hosted platform using WordPress for more than a decade now. It’s read all over the world. And as Stephen Biko once said…”I write what I like”. It’s mine, backed up daily, and nobody can censor me. One...
by Rodney Goldston | Jan 1, 2021 | Marketing
To take stock (of something) is to think carefully about a situation or event and form an opinion about it, so that you can decide what to do. New years resolutions seldom last past a solid punch in the nose from reality, but here are just a few things worth taking...
by Rodney Goldston | Sep 3, 2020 | Marketing
Often overlooked in marketing decisions (especially by smaller brands) is the aspect of who’s got the power. Think about marketing messages from Allstate Insurance. What it doesn’t say is pay us lots of money, for years and years and perhaps we’ll...
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