by Rodney Goldston | Nov 7, 2012 | Social Media
When marketers ask themselves the question how do consumers use social media the number one rule to keep in mind is that consumers use it mostly on mobile devices. Something to make you go…hmm! According to reaseach from a recent Pew study mobile technology is...
by Rodney Goldston | Nov 5, 2012 | Marketing, Social Media, Technology
Seems that not only are senior citizens age 65 and older one of the fastest growing segments of the American population but they represent the fastest growing segment of users in many Internet categories as well. If you’ve been wondering – ‘Do senior...
by Rodney Goldston | Nov 3, 2012 | Social Media
If a tree falls and No one is there to hear it, does it make a sound? This is one of those philosophical questions that I’ve always answered – yes. Consider this – if your brand is mentioned on a social media platform and no one (meaning you) is...
by Rodney Goldston | Oct 25, 2012 | Business, Social Media
Recently Facebook rolled out a new target marketing program called Custom Audiences which as it is now, has great potential for advertisers but with just a little tweeking could sky rocket advertising ROI. When I first read about this on the Facebook site it...
by Rodney Goldston | Oct 24, 2012 | Business, Sales, Social Media, Things that make you go...hmm!
The other day I was with my good friend Donald Graves who works as a Reverse Mortgage Consultant. Our conversation turned to social media and Don mentioned that he doesn’t see the benefit in a social media platform like Twitter for himself. He’s busy and...
by Rodney Goldston | Oct 18, 2012 | Business, Marketing, Sales, Social Media, Technology
Four independent forces social media, mobile technologies, cloud based systems, and information proliferation have all converged to create a single unique force that presents both opportunites and challenges for all organizations, marketers, and sales teams. These...
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