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RULE #1

Never argue with STUPID PEOPLE!

They’ll drag you down to their level and beat you with their experience.

personal branding tips ebook by rodney goldston

CYA – Cover Your Assets

During industrial revolution only large companies could afford to acquire, and maintain sufficient marketing assets. Some of these assets included trust (the ability to deliver on a promise), experience (the ability to turn existing customers into new ones), and attention (the ability to pay for media coverage).

Today, the connected market place has shifted the balance of power out of the hands of a few major corporations and made it possible for everyone to acquire and maintain their own marketing assets.

  • It’s now easier than ever to own a slice of the attention paid to media, now that everyone can build and nurture a network.  
  • It’s simple to leverage your experience, regardless how limited, into some level of income.
  • It’s super easy to leverage digital media to build trust and reputation.  

Assets are no longer off limits to everyday people who work for a living.

What will you choose to do: Cover your assets by intentionally building and nurturing them, or ignore them in the pursuit of leveraging some organizations?

 

Free Resource

Jumpstart your personal brand business! 

rodney goldston personal branding ebook

Strategy #1: "Never argue with STUPID people. They'll drag you down to their level and beat you with experience." -Mark Twain

You're just a few simple steps away from discovering 7 powerful strategies that will ignite your creativity, and thinking so you can grow your personal brand.

Download my free ebook now to JUMPSTART your personal brand business.

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