fbpx
Select Page

Do No Harm

September 6, 2022

Like medical students, what if marketing students were required upon graduation to make a declaration to do no harm.  Do you think we would have less pitching of:

  • sugary cereals and junk food to kids,

  • cigarettes and alcohol to ethnic minorities,

  • confusing and exploitative financial instruments to the elderly, and

  • marked-up goods and services to socioeconomically disadvantaged groups,

  • while not marketing certain services (e.g., in health care) to segments that would likely be unprofitable (e.g., the elderly, people with certain chronic conditions).

Just a thought.

You May Also Like

Where Are You Going

If your organization doesn't know where it's going, it's going to be difficult to get there. Ensure you arrive at the...

Happy Birthday to Jane Goodall

Jane Goodall, born April 3, 1934, is evidence that one person showing up consistently, and generously can change our...

Share This

Share This

Share this post with your friends!