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Do No Harm

September 6, 2022

Like medical students, what if marketing students were required upon graduation to make a declaration to do no harm.  Do you think we would have less pitching of:

  • sugary cereals and junk food to kids,

  • cigarettes and alcohol to ethnic minorities,

  • confusing and exploitative financial instruments to the elderly, and

  • marked-up goods and services to socioeconomically disadvantaged groups,

  • while not marketing certain services (e.g., in health care) to segments that would likely be unprofitable (e.g., the elderly, people with certain chronic conditions).

Just a thought.

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