fbpx
Select Page

RULE #1

Never argue with STUPID PEOPLE!

They’ll drag you down to their level and beat you with their experience.

personal branding tips ebook by rodney goldston

How To Create Value

Something is valuable only to the degree it is scarce.  Original art is scarce because there is only one.  Diamonds are valuable because they are difficult to locate, found in only a few places around the globe, and hard to unearth.

Contrast this with what you do, or are perhaps considering doing.  Is your product or service difficult to locate? How to create valueAre there only a few people in the world who do what you do? Is what you do really, really difficult?  If not it will be difficult to create value.

How To Create Value

To figure out how to create value ask yourself; How do I create scarcity? It’s difficult to create scarcity these days, especially in service industries.  Products can get a head start but won’t stay scarce long. But here are a few ideas that might help.

1. Build scarcity into your offer, by only serving a set number of clients.  Tell everyone that you will only take on 5 clients this year.  First come first serve.  Yea…takes courage but if you want to create value you need scarcity.  This model works best if you are the absolute best at what you do.

2. Produce a limited number of your product.  Michael Jordan and Nike have had success with this model.

3. Do things that others or perhaps you are fearful of doing.  Fear naturally creates scarcity because, well if a lot of people are fearful of the risk then there just are not a lot of people doing that particular thing.

One last thing…if there’s a how to book on what you offer…it’s not scarce.

Free Resource

Jumpstart your personal brand business! 

rodney goldston personal branding ebook

Strategy #1: "Never argue with STUPID people. They'll drag you down to their level and beat you with experience." -Mark Twain

You're just a few simple steps away from discovering 7 powerful strategies that will ignite your creativity, and thinking so you can grow your personal brand.

Download my free ebook now to JUMPSTART your personal brand business.

You May Also Like

Marketing vs Advertising

Marketing vs Advertising

Advertising can be traced all the way back to ancient civilizations when Egyptians used papyrus to make sales messages...

Gifts As a Marketing Strategy

Gifts As a Marketing Strategy

Marketing is the generous act of helping others accomplish their goals. Thinking of #marketing this way we realize we...