Personal Branding Secret Weapon
Lie to yourself, because there’s someone talking to you about your personal brand every single moment of every single day – no it’s not an advertiser – it’s you. We all speak to ourselves. Most often we live up to what we tell ourselves – good or bad.
Who’s The Undisputed Personal Branding Heavy Weight Champ?
If you’re considering personal branding there’s something you can learn from number one personal brand in the world – Muhammad Ali.
Something to make you go – hmm!: Muhammad Ali holds the Guinness World Record for the most documented person. More than Lincoln or Jesus Christ. He’s considered one of the 20 most influential Americans of all time…according to Time Magazine.
Ali’s Personal Branding Secret
What was Muhammad’s personal branding secret? He lied to himself. He said “I am the greatest, I said that even before I knew I was”. In essence he told himself something about his brand before it was true. The key here is that Ali lived up to the lie he told himself.
Choose to tell yourself a wonderful lie about yourself, business, or brand, and work every day to live up to it.