The folks over at Cracked are on to something. They’ve produced a very funny, but sadly true video about what a soda commercial might sound like if soda marketers told the truth about the product.
“If it’s hot out and you’re in dire need of refreshment, just grab yourself an ice cold bottle of candy.”
The video is titled If Soda Commercials Were Honest, but we can and should substitute ‘Commercials’ for the word ‘Marketers’. Using the word commercials allows marketers to distance themselves from their work and the effects of it. But when we say … What If Soda Marketers were honest… we make it personal.
Marketing is the work of bringing about change. We marketers are working at our best when the stories we tell bring about positive change.
Enjoy the video
