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Subaru America

Problem: The average retail auto dealer spends $40,000 a month running ads. They know about 50% of the ads work, and the other 50% don’t, but not which 50%.
Solution: I developed, and marketed a custom analytics platform, AdTrac, that reported in real-time via a subscription based website on ad performance. Auto dealers saved an average of $15,000 in month one of the service. Used by more than 100 retail auto dealers nation wide.


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Posted on

February 28, 2022