by Rodney Goldston | Feb 28, 2022
This project entailed a custom direct mail newsletter. I launched, and branded the newsletter service called Behind The Wheel. Various dealers used the newsletter service so all content was completely custom. Managing a team of remote graphic designers, content...
by Rodney Goldston | Feb 28, 2022
Problem: The average retail auto dealer spends $40,000 a month running ads. They know about 50% of the ads work, and the other 50% don’t, but not which 50%. Solution: I developed, and marketed a custom analytics platform, AdTrac, that reported in real-time via a...
by Rodney Goldston | Feb 28, 2022
Loretta Jemmott formerly of the University of Pennsylvania school of Nursing is one of the foremost providers of research on HIV. I provided the website, trade show banners, and various other marketing collateral for the project.
by Rodney Goldston | Feb 28, 2022
This was a passion project (non-paying) to help educate minority men, and their families about prostate cancer. The project included brand strategy sessions, messaging development, video production, content development, and focus group testing. I am listed as an...
by Rodney Goldston | Feb 28, 2022
Pick Yourself is a personal, and leadership development program dedicated to teaching college students to build their personal brands, and to think like the greatest minds in history. Clients include Harcum College, Cheyney University, Universal Charter Schools, and...
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