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Videon Chrysler

Videon Chrysler

This project entailed a custom direct mail newsletter. I launched, and branded the newsletter service called Behind The Wheel. Various dealers used the newsletter service so all content was completely custom. Managing a team of remote graphic designers, content...
Subaru America

Subaru America

Problem: The average retail auto dealer spends $40,000 a month running ads. They know about 50% of the ads work, and the other 50% don’t, but not which 50%. Solution: I developed, and marketed a custom analytics platform, AdTrac, that reported in real-time via a...
University of Pennsylvania Hospital; Dr. Neha Vapiwala

University of Pennsylvania Hospital; Dr. Neha Vapiwala

This was a passion project (non-paying) to help educate minority men, and their families about prostate cancer. The project included brand strategy sessions, messaging development, video production, content development, and focus group testing. I am listed as an...