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Do No Harm

Like medical students, what if marketing students were required upon graduation to make a declaration to do no harm.  Do you think we would have less pitching of: sugary cereals and junk food to kids, cigarettes and alcohol to ethnic minorities, confusing and...

Thank U Teachers

Teachers Are Marketers, perhaps the most important marketers there are, but alas many don't realize they are. Most people think of marketing as advertising. So if you don't run ads you think I'm not a marketer. But marketing is more than advertising, at its core...

Stop Wasting Time

Stop Wasting Time

I recently had my Upward Bound students take a look out of the classroom window at building.  I posed the questions is it moving.  All of the students said of course not, it's stationary. But here's one of the amazing things about how our universe works.  All objects,...

How To Sharpen Your Axe

How To Sharpen Your Axe

"If I had 6-hours to chop down a tree, I'd take 4 to sharpen the axe."...Abraham Lincoln What Lincoln realized is that time is finite, and that we should take as much time as possible to work on our most valuable tool to accomplish the task ahead of us. You are your...

Where Are You Going

If your organization doesn't know where it's going, it's going to be difficult to get there. Ensure you arrive at the desired place by setting specific objectives, and ensuring the objectives are understood.

Transformation Is Everyone’s Job

Dr. Edward Deming, the person most responsible for what we know 2day as quality control systems, had 14 points to ensure quality outputs.  One of them is that transformation is everyones job. So as a collective we are all responsible 4 changing things.  For making...

Just Say No

Just Say No

An old friend once taught me that if you don't stand 4 something you'll fall for anything.  When you stand 4 something it means saying no 2 the things you don't. If you spend your time fulfilling the request of others, you'll find yourself doing a lot of wheel...

How To Deal With Imposter Syndrome

How To Deal With Imposter Syndrome

Imposter syndrome, doubting your abilities and feeling like a fraud, happens because the innovator is trying 2 do something different, something that hasn't been done before, create something new, taking the lead, make a ruckus because one needs 2 be made, and risking...

Is Blogging Dead?

Is Blogging Dead?

Some people think blogging is dead because the Internet is 2 crowed.  They say it's tuff 2 be heard above the crowd. And they're right. Blogging is dead if you're worried about standing out from the crowd, because standing out can be really, really hard if you're...

Does Sesame Place Have A Branding Problem?

Does Sesame Place have a branding problem? If as Seth Godin says "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another" maybe they do, maybe they...

Can You Imagine That…?

Can You Imagine That…?

One of the biggest problems people have with idea thinking is an inability to imagine due largely to an over commitment to knowledge acquisition.  Far 2 many books, Podcast, conferences, etc.  Einstein famously said, "Logic will get you from points A to B. ...

What Wild E. Coyote Taught Us

What Wild E. Coyote Taught Us

One of the things you glean from watching Wild E. Coyote, the classic Wanner Brothers cartoon, is that as animator Art Babbitt put it "Animation follows the laws of physics...unless it's funnier otherwise." The more subtle thing 2 pickup on is that his will 2 succeed...

Where Do Innovative Ideas Come From?

Where Do Innovative Ideas Come From?

From time-2-time innovative ideas appear to come completely out of left field, or to be brand new.  Creative ideas so unique they appear to be woven together out of thinking that didn’t previously exist.  But rarely is this truly the case.  Innovative ideas most often...

Things Stupid People Say

Things Stupid People Say

Mark Twain advised against arguing with stupid people.  The inherent danger being that they might drag you down to their level, and beat you with their experience. If Nipsey Russel were giving clues on the old TV game show The $10,000 Pyramid he might say... "That's...