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RULE #1

Never argue with STUPID PEOPLE!

They’ll drag you down to their level and beat you with their experience.

personal branding tips ebook by rodney goldston

The Free Frenzy

The free sample carts at Costco often cause a frenzy.  People cut the lines, adults grab the last free ice cream sample before children can get them, and brawls even break out from time to time.  That’s because free has a way of debasing us.

Free scales at Costco because it’s an effective attention grabber, but for most of us free is the wrong type of attention from the wrong type of people.

I’m much more interested in the prospective client who says “what do you have that’s expensive, but worth it?”  I’m not chasing the dollar, i’m chasing the perspective, the focus on “worth it” over “free”.

The people at the free samples booth at the Costco, or those downloading free stuff on the web, aren’t asking the “worth” question, because they’ve been distracted by the idea of a net zero gain and therefore fail to consider worth, or value.  Who cares if it’s free if it’s not even worth your attention!

Free Resource

Jumpstart your personal brand business! 

rodney goldston personal branding ebook

Strategy #1: "Never argue with STUPID people. They'll drag you down to their level and beat you with experience." -Mark Twain

You're just a few simple steps away from discovering 7 powerful strategies that will ignite your creativity, and thinking so you can grow your personal brand.

Download my free ebook now to JUMPSTART your personal brand business.

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