In 1987, when I went through basic training, we woke up each morning at the same time, ate 3 meals a day at the same time every day, and went to bed at the same time every night. It’s one way the military trains soldiers to become consistent.
Most large businesses have already mastered the art of being consistent, it’s partly the reason they are large successful businesses.
How Small Businesses Can Be Consistent
There are lots of areas a small business can focus on for improving consistency. Two key areas to focus for small businesses and entrepreneurs to quickly build awareness and trust are:
- A consistent company image
- A consistent sales message
A distinctive identity will eventually become clearly associated with your company. Customers will recognize your brand and product quickly and easily if you’re consistent in presentation.
Without the power of consistency your small business can fall apart quickly. If you’re not getting the results you desire consider that you might not be due to insconsistency in your marketing.
When I talk with small business owners about their marketing I always ask what things are they doing consistently that are giving them the results they want. That’s what we need to do more of.
Something to make you go hmm! A consistent drop of water eats a hole in a rock.
Doing the same things over but expecting a different result is insanity – Albert Einstein
A foolish consistency is the hobgoblin of little minds – Ralph Waldo Emerson