It’s a simple and straightforward question, and it’s marketing’s job to provide the answer.
If you’re struggling with conversion it could be that it’s not clear to your prospective clients exactly what’s in it for them if they engage with you.
Everyone knows what’s in it for them when they buy a BMW. They get all the status perks of driving the ‘Ultimate Driving Machine’.
Coke has told us over and over since the 80’s that if we drink a Coke somehow it will make us smile.
And, if you decide to eat at Burger King then you know you can ‘have it your way’.
Simply put a marketers job is to make it abundantly clear exactly what someone will get.