fbpx
Select Page

What’s In It For Me?

Last updated Jun 11, 2018

It’s a simple and straightforward question, and it’s marketing’s job to provide the answer.

If you’re struggling with conversion it could be that it’s not clear to your prospective clients exactly what’s in it for them if they engage with you.

Everyone knows what’s in it for them when they buy a BMW. ¬†They get all the status perks of driving the ‘Ultimate Driving Machine’.

Coke has told us over and over since the 80’s that if we drink a Coke somehow it will make us smile.

And, if you decide to eat at Burger King then you know you can ‘have it your way’.

Simply put a marketers job is to make it abundantly clear exactly what someone will get.

You May Also Like

Thermometer or Thermostat

A thermometer is a reflection of the climate around you, while a thermostat sets the climate. As you go out into the...

Marketing vs Advertising

Marketing vs Advertising

Advertising can be traced all the way back to ancient civilizations when Egyptians used papyrus to make sales messages...

Share This

Share This

Share this post with your friends!