If a tree falls and No one is there to hear it, does it make a sound?
This is one of those philosophical questions that I’ve always answered – yes.
Consider this – if your brand is mentioned on a social media platform and no one (meaning you) is there to hear it does it still make a sound? Of course it does you’re just were not there to hear it!
Monitor conversations about yourself or company
You can easily monitor social media mentions with a product like Hootsuite. Also, Twitter has a search engine built into it. Fill in the name of a person, company, topic, etc and Twitter displays the results of any mentions, pages, etc.