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Why You Should Monitor Social Media Mentions

November 3, 2012

If a tree falls and No one is there to hear it, does it make a sound?

This is one of those philosophical questions that I’ve always answered –  yes.

Consider this – if your brand is mentioned on a social media platform and no one (meaning you) is there to hear it does it still make a sound? Of course it does you’re just were not there to hear it!

Monitor conversations about yourself or company

You can easily monitor social media mentions with a product like Hootsuite. Also, Twitter has a search engine built into it.  Fill in the name of a person, company, topic, etc and Twitter displays the results of any mentions, pages, etc.


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