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RULE #1

Never argue with STUPID PEOPLE!

They’ll drag you down to their level and beat you with their experience.

personal branding tips ebook by rodney goldston

Your Business Needs To Be Like Water

Become like water my friend – Bruce Lee

A few key elements of water are that it’s shapeless, changes direction easily, adjust speed when appropriate, it’s strong, free, powerful, and forges it’s own path.

Like water you and your business must be able to change quickly to ensure your survival. Change embodies movement, thingsbruce lee quote be like water that don’t move are usually dead. Paul Orfalea credits much of Kinko’s early success to each individual stores’ ability to change quickly based on what was working or not working in other stores as he went store to store with the news (there was no internet or email back then).

Changing is tough because changing always starts with admitting that somethings wrong with what you’re currently doing, or your outlook on things might be behind the times. Coke changed, remember New Coke. They changed again when they realized what a goof they’d made. Blockbuster Video refused to change and move toward online video rental, and gave up traction to Netflix. In 2007 Steve Jobs changed the name of Apple Computer’s to just Apple to reflect the company’s, then, newfound emphasis on consumer electronics.

The lesson here is that standing flat footed and sticking to one business line is risky. During the industrial age things changed but did so slowly. Now, trends change sometimes overnight…so become like water my friend.

Free Resource

Jumpstart your personal brand business! 

rodney goldston personal branding ebook

Strategy #1: "Never argue with STUPID people. They'll drag you down to their level and beat you with experience." -Mark Twain

You're just a few simple steps away from discovering 7 powerful strategies that will ignite your creativity, and thinking so you can grow your personal brand.

Download my free ebook now to JUMPSTART your personal brand business.

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